KRucial Agency on AirPlay Direct

KRucial Reggae is a production & promotional company with 15 years experience booking clubs and bands into venues across the US, in Canada, and the Caribbean.

It's foundation has been the the award-winning DUB STATION band, backing hundreds of artists and recording numerous of them. Hear a sampling of our talent, to the right.

We are always looking for new collaborations that can be of mutual benefit - through our global internet outreach - and our broad network of contacts.

All songs are downloadable - in broadcast-quality (free of charge) - to registered Programmers. Hard copy promo pacs available on request.

For booking, recording (including dub plates), or interviews, please contact us at 617-771-5119, email ReggaePR@aol.com, or visit www.Reggae4i.com (which has live videos posted there as well).

SOME HISTORY:
KRucial Reggae, aka the KRucial Agency, has been promoting Reggae and World Music for over 15 years now.

Principal, Kyle Russell, began and remains 'embedded' as a player, producer and manager (on stage & in the studio); but has also worked in retail, publishing (as founder of RhythmMusic Magazine), and in all aspects of promotion - from PR to booking, touring, and international outreach. KRucial artists have charted and traveled extensively. Business development work has included extensive involvement with Reggae Ambassadors Worldwide, where he sits on the Board of Directors. Russell has even worked with AirPlay Direct on their first ever Reggae/World Music Contest, and various other industry players.

The team also includes Nigerian born Frances aka NoCi (pronounced Nochi) Nwajei, tech-savvy saxman Frankie Moniz, Jeanne Pinette, and others, including third-party professional services such as Fly on the Wall Media.

We work with one of the most complete & current Reggae industry databases (with over 9500 names globally). We send out content-rich Newsletters with sub-niche marketing capabilities such as regional breakdowns, DJ-specific outreach, Artist-only communications, Booking People, etc. So if you, an artist, or organization you know could benefit from our services, please don't hesitate to reach out to us at your earliest convenience.

Meanwhile, enjoy the music and get in touch with us. We mean this to be one of many steps in developing our relationship with YOU. Your participation is vital to future of Reggae Music.