Airplay Direct Appoints New Director Of Business Development
AirPlay Direct is pleased to announce that we have appointed artist manager and producer, Michael Kreher, to the position of Director of Business Development.
In his new role, Kreher will be responsible for creating strategic partnerships and promotions with corporate clients in the music, film, television, entertainment, specialty retail, apparel, travel, liquor, automobile and other lifestyle categories to help grow our subscriber base and enhance brand awareness. He will also be responsible for developing relationships with radio stations, conferences, festivals, artists, artist managers, talent agents, and other industry executives.
Kreher brings over a decade of experience in sales and marketing working with such national/international companies as Snapple, Orangina and Jolt. Since entering the entertainment industry, Kreher has worked with all of the major music labels. He will continue to manage and produce his current artist roster.
“AirPlay Direct has created a strong brand and a fantastic artist-driven promotional platform. I am very excited to join this forward-looking team,” said Michael Kreher.
“We are truly excited to have Mike join the AirPlay Direct team. His strong professional background and extensive artist experience will be a welcome addition to the team as we look to aggressively grow the company in 2008″ said AirPlay Direct CEO Robert Weingartz.
Michael can be reached at mike@airplaydirect.com