Opportunities

APD “Tutorial” and “Marketing & Awareness” Seminar

AirPlay Direct offers a "Free" on-line APD Tutorial Seminar ($450 value) for our members that will provide breakdown / step-by-step guidance in building, growing & marketing their music & brand to the APD 11,000 global radio members, as well as the music industry world-wide.

Both on-line APD Workshops will show you how to Utilize the APD Eco-System as the Hub of your Global B2B Music Business.

The 2 hour APD “Tutorial” Workshop will show you not only how to utilize the APD Eco-System, but how to expose your music and brand to our 11,000 radio members in over 90 countries and the global music industry at large.

The 1 hour APD “Marketing & Awareness” Workshop will show you how to use the various campaigns to expose & market / advertise your music & brand to the APD global radio members via the “Marketing & Awareness” Campaigns.

Both of these “Workshops” are very important to independent artists and labels in growing your global radio distribution footprint and traction globally.

The APD “Tutorial” Workshop will focus on:

1. Artist Profile Information for Radio & the Music Industry at Large

  • Creating an AirPlay Direct Home Page
  • Songwriting, Publishing, PRO, Mechanical License & Release Date Info - Story
  • Song Lyrics
  • Contact Info
  • Liner Notes
  • Short & Long Bios

2. APD Tracking, Stats & Follow-Up

  • Radio Station Song Downloads
  • BCC Email to Radio
  • Endorsements
  • Media, Venues, Management, Booking Agents, etc…

3. Digital Press Kit / DPK

  • Personal Email Mailing List
  • Media, Venues, Management, Booking Agents, Radio

4. APD Global Radio Indicator Charts

  • Today, Last Week, Last Month, All-Time Charts
  • Social Media
  • Endorsements
  • Media

5. Radio

  • AirPlay Direct Registers between 50 - 100 New Radio Station Members Each Month
  • APD Global Radio Indicator Charts
  • APD “Marketing & Awareness”
  • On-going Marketing & Branding to over 10,000 Radio Members in over 90 Countries

6. APD “Marketing & Awareness”

  • Importance
  • Going for Adds Banners, Spotlight Artist Ads & Global Radio E-blast Placements
  • Timelines
  • Branding

The APD “Marketing & Awareness” Workshop will focus on:

1. APD “Marketing & Awareness”

  • Importance
  • Going for Adds Banners, Spotlight Artist Ads & Global Radio E-blast Placements
  • Timelines
  • Branding

2. Growing your global radio distribution footprint and traction worldwide is through the various APD “Marketing & Awareness” Campaigns.

3. How to choose your APD “Marketing & Awareness” Campaign

  • What is your marketing and promotion budget?
  • Artists that have used combinations of the E-blast and/or SLA or GFAs, tend to have more impact with our radio member base.

4. APD Global Radio E-blast: The APD Weekly Radio E-blast is distributed to 10,000+ radio station members globally in 90+ countries every Monday. Deadline for submission is each Friday.

  • E-blast Placements:
  • Top Banner Placement
  • Top 2 Rows Placement
  • Body Placement
  • Bottom Banner Placement

5. Going for Adds Campaign (GFA):

  • GFA Campaigns Begin on Monday’s & Run for 2 weeks
  • Visible on the Homepage, Global Radio Charts Landing Page, Artist Login Page, Radio Login Page, & Radio Landing Page

6. Spotlight Artist Ad (SLA):

  • SLA Campaigns Begin on Monday & Run for 2 weeks
  • Visible on the Homepage, Global Radio Charts Landing Page, Artist Login Page, Radio Login Page, & Radio Landing Page

7. APD Campaign Options:

  • Preferred Discounts

  • AirPlay Direct offers a variety of "Marketing & Awareness" Campaigns that include combinations of the E-blast placements, GFAs and SLAs.

  • Difference between campaign options: The larger the dollar amount (your budget) the larger the “Preferred Discount”. APD campaigns begin at $100 and up… very cost effective.

9. Submitting Campaign Information

  • Date & Type of Campaign:

GFA:

E-blast Top Banner Placement:

E-blast Top 2 Rows Placement:

E-blast Body Placement:

• Artist name to be listed: no more than 26 spaces

• APD URL Link:

• Genre: You may choose 2 Genre’s with no more than 28 spaces, including the formatted hyphens & spaces

• SLA & E-blast Body Artwork Specs: MUST be a jpeg sized 177x177 px

• E-blast Top & Bottom Banner Artwork Specs: MUST be a jpeg sized 630 x 175

px

• GFA Artwork Specs: MUST be a jpeg sized 630 x 225 px

  • Do not design below the 175 line or the bottom 50 px - This is where I

insert the Artist Name & Tagline

• Tagline: Cannot exceed 65 spaces - no quotation marks, ampersands,

etc…

• Do not use Name in the tagline

You will see examples of currently running GFAs & SLAs on the APD home & charts pages. AirPlayDirect.com & AirPlayDirect.com/charts

Format example for submitting your APD Campaign Information:

• Date & type of campaign:

GFA: July 7 − 20;

E-blast Top Banner Placement: July 7

E-blast Top 2 Rows Placement: July 14

E-blast Body Placement: July 21 & 28

• Artist name to be listed: Larry Cordle

• APD URL link: AirPlayDirect.com/larrycordle-givemejesus

• Genre: Gospel - Bluegrass

  • E-blast Top 2 Rows & Body Artwork: Attached

• E-blast Top Banner: Attached

• GFA Artwork: Attached

• Tagline: Something old, something new... something true!

Contact: Lynda Weingartz @ lynda@AirPlayDirect.com

About AirPlay Direct

AirPlay Direct is the premiere digital delivery / distribution company, brand and platform for engaging radio and airplay worldwide. AirPlay Direct is a professional B2B music business environment for artists, labels, publishing companies, radio promotion firms, PR / Media firms, etc.

AirPlay Direct currently has over 11,000 radio station members in 90+ countries and serves over 42,000 artist / label members globally on a daily basis. AirPlay Direct currently operates and services the largest global independent radio distribution network in the world with respect to Americana, Bluegrass, Folk, Blues, Alt. Country, Roots Music, etc. AirPlayDirect.com

About Collective Evolution


Collective Evolution is a boutique, high-end entertainment and media consulting firm. Our clients include recording artists, record labels, record producers, management companies and radio promotion / PR firms. We deliver creative consultative services and customized business solutions to our clients based upon their specific needs and goals.

APD GLOBAL E-BLAST, APD MARKETING & AWARENESS CAMPAIGNS

The best way to achieve exposure to our radio station members and begin growing your global radio distribution footprint and traction worldwide is through the various APD “Marketing & Awareness” Campaigns.

The APD Weekly Global Radio E-blast is distributed to 10,000+ APD radio station members in over 90 countries every Monday.

  • Is the most cost effective way to expose your brand and music to the APD radio member base.
  • Includes all genres of music.
  • The APD Weekly E-blast goes out to global radio each Monday with the deadline for submissions each Friday.
  • Going for Adds Banners (GFA) & Spotlight Artist Ads (SLA) run for 2 weeks on the APD home page, Artist & Radio Member login pages and the Global Radio Indicator Charts landing page.

The APD E-blast Artist Placement Options:

  • E-blast Top Banner
  • E-blast Top 2 Rows
  • E-blast Body
  • E-blast Bottom Banner

APD Marketing & Awareness Tips

  1. All APD “Marketing & Awareness” Campaigns automatically direct the APD radio members & the music industry to your Artist Profile Page.
  2. Include your APD Artist Profile link on all communications.
  3. Keep your Artist Profile Page current and up-to-date.
  4. Provide Songwriter credits and publishing information.
  5. Provide contact information at the top of the bio section.
  6. Present a Professional Bio... both a short bio and a long bio.
  7. Embed your best video in the bio section.
  8. When using an APD Marketing & Awareness Campaign, be sure to check, your tracking and respond to radio immediately.
  9. Be sure to reach out to radio with station ID’s, product giveaways, etc...
  10. List your songs in the APD Audio Player in the order you want radio & the music industry to listen.
  11. Use your Digital Press Kit (DPK) for all music business & industry related communications.
  12. Only radio downloads from your APD Artist Profile Page count towards charting on the APD Global Radio Indicator Charts.

For more information on pricing and how to maximize the APD “Marketing & Awareness” Campaigns to have further impact on promoting and exposing your music on AirPlay Direct via radio, contact: Lynda Weingartz @ lynda@AirPlayDirect.com

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