Opportunities

AirPlay Direct Opens Submissions for APD's "Global Radio Showcase" Series Volume 6 "Just Folkin’ Around"

AirPlay Direct is pleased to announce that we will soon be releasing Volume 6 of our APD “Global Radio Showcase” – August, 2018.

This particular showcase will be titled “Just Folkin’ Around”, and will feature a diverse array of genres including Appalachian, Americana, Blues, Bluegrass, Celtic, Cajun, Global Roots, Indigenous, Old Time, Traditional, Singer-Songwriter, and Spoken Word.

If you have something very special, a ‘Best of Breed’ song that can compete with the best, this is a phenomenal opportunity for you to share your music worldwide.

"This collection of songs will feature a variety of special deep cuts, catalog and new releases that will be great songs for any occasion when you are “Just Folkin’ Around” and enjoying life.” ~ Lynda Weingartz, CEO - AirPlay Direct

AirPlayDirect.com/apdgrsvol5

AirPlayDirect.com/apdgrsvol4

AirPlayDirect.com/apdgrsvol3

AirPlayDirect.com/apdgrsvol2

AirPlayDirect.com/apdsgrsvol1

"The AirPlay Direct Global Radio Showcase Series has been a tremendous support to our artists. Through their Bluegrass, Blues and Country showcases we have had the opportunity to promote both current and catalog artists.

We couldn’t have asked for better results, with stations from around the world downloading these songs, many entering the top 10 of the AirPlay Direct charts.

We love the broad diversity within these showcases and we are looking forward to the “Just Folkin' Around” showcase."

~ Ken Irwin, Co-Founder - Rounder Records & AirPlay Direct
“Special Projects” Ambassador

AirPlay Direct is pleased to now open submissions for Volume 6 of our APD “Global Radio Showcase” Series – "Just Folkin' Around".

Contest Submission Requirements:

1. You must be a registered AirPlay Direct member to enter

2. Free to Enter

3. Your AirPlay Direct Artist Profile Release Page must be set up properly to include:

  • Contact Information
  • Songwriter, Publishing, PRO Information
  • Lyrics
  • Biography

4. Must Submit your choice of a Minimum of 3 Songs

5. Submit your APD Artist Profile url link with 1 to 2 paragraphs on why you should be selected for this opportunity to office@AirPlayDirect.com.

***AirPlay Direct offers Free Tutorials each month to assist you in setting up and building out your Artist Profile Release pages. For more information contact Lynda Weingartz @ lynda@AirPlayDirect.com

Deadline for submitting your APD Artist Profile url link is June 30, 2018.

"In 2015 I launched a traditional radio promotion campaign for my independent release "Building a Human Being." After mailing hundreds of CDs and several months of follow-up calls and emails I thought the project's life had reached an end. When "No Second Coming" from that same CD was recently selected for AirPlay Direct's "Global Radio Showcase" Volume 5 - "Americana Unlimited", I felt a renewed sense of hope. I was overjoyed when programmers at radio stations all over the world immediately began downloading literally every track from that 2015 CD.

The AirPlay Direct Eco-System levels the playing field for independent artists like myself, making it possible to track in real-time everyone who downloads my music and providing me the opportunity to build real relationships with programmers and DJs worldwide. AirPlay Direct's "Global Radio Showcase" breathed new life into what I thought was an old CD and enabled me to build an invaluable community of support globally." ~ Dana Cooper, Independent Artist

The most important benefit of being on APD’s “Global Radio Showcase” is that all of the acts represented on these showcases will have a link on the Volume 5 showcase profile page that will have a direct link to each of the acts’ individual AirPlay Direct Artist Profile Release page. This will allow the radio programmer to listen to and hopefully download a few more tracks from your whole album, or catalogue.

This is a FREE opportunity for all AirPlay Direct members to have the chance to earn the opportunity to present and “showcase” their music to all of AirPlay Direct’s Global Radio Programmers; 11,000 radio station members around the world.

There is NO ADDITIONAL FEE TO SUBMIT for these showcases for AirPlay Direct members.

This APD “Global Radio Showcase” Series was developed by and is managed by AirPlay Direct’s, Collective Evolution.

APD “Tutorial” and “Marketing & Awareness” Seminar

AirPlay Direct offers 3 times a month a "Free" on-line APD Tutorial Seminar for our members that will provide breakdown / step-by-step guidance in building, growing & marketing their music & brand to the APD 11,000 global radio members, saw well as the music industry world-wide.

Both on-line APD Workshops will show you how to Utilize the APD Eco-System as the Hub of your Global B2B Music Business.

The 2 hour APD “Tutorial” Workshop will show you not only how to utilize the APD Eco-System, but how to expose your music and brand to our 11,000 radio members in over 90 countries and the global music industry at large.

The 1 hour APD “Marketing & Awareness” Workshop will show you how to use the various campaigns to expose & market / advertise your music & brand to the APD global radio members via the “Marketing & Awareness” Campaigns.

Both of these “Workshops” are very important to independent artists and labels in growing your global radio distribution footprint and traction globally.

The APD “Tutorial” Workshop will focus on:

1. Artist Profile Information for Radio & the Music Industry at Large

  • Creating an AirPlay Direct Home Page
  • Songwriting, Publishing, PRO, Mechanical License & Release Date Info - Story
  • Song Lyrics
  • Contact Info
  • Liner Notes
  • Short & Long Bios

2. APD Tracking, Stats & Follow-Up

  • Radio Station Song Downloads
  • BCC Email to Radio
  • Endorsements
  • Media, Venues, Management, Booking Agents, etc…

3. Digital Press Kit / DPK

  • Personal Email Mailing List
  • Media, Venues, Management, Booking Agents, Radio

4. APD Global Radio Indicator Charts

  • Today, Last Week, Last Month, All-Time Charts
  • Social Media
  • Endorsements
  • Media

5. Radio

  • AirPlay Direct Registers between 50 - 100 New Radio Station Members Each Month
  • APD Global Radio Indicator Charts
  • APD “Marketing & Awareness”
  • On-going Marketing & Branding to over 10,000 Radio Members in over 90 Countries

6. APD “Marketing & Awareness”

  • Importance
  • Going for Adds Banners, Spotlight Artist Ads & Global Radio E-blast Placements
  • Timelines
  • Branding

The APD “Marketing & Awareness” Workshop will focus on:

1. APD “Marketing & Awareness”

  • Importance
  • Going for Adds Banners, Spotlight Artist Ads & Global Radio E-blast Placements
  • Timelines
  • Branding

2. Growing your global radio distribution footprint and traction worldwide is through the various APD “Marketing & Awareness” Campaigns.

3. How to choose your APD “Marketing & Awareness” Campaign

  • What is your marketing and promotion budget?
  • Artists that have used combinations of the E-blast and/or SLA or GFAs, tend to have more impact with our radio member base.

4. APD Global Radio E-blast: The APD Weekly Radio E-blast is distributed to 10,000+ radio station members globally in 90+ countries every Monday. Deadline for submission is each Friday.

  • E-blast Placements:
  • Top Banner Placement
  • Top 2 Rows Placement
  • Body Placement
  • Bottom Banner Placement

5. Going for Adds Campaign (GFA):

  • GFA Campaigns Begin on Monday’s & Run for 2 weeks
  • Visible on the Homepage, Global Radio Charts Landing Page, Artist Login Page, Radio Login Page, & Radio Landing Page

6. Spotlight Artist Ad (SLA):

  • SLA Campaigns Begin on Monday & Run for 2 weeks
  • Visible on the Homepage, Global Radio Charts Landing Page, Artist Login Page, Radio Login Page, & Radio Landing Page

7. APD Campaign Options:

  • Preferred Discounts

  • AirPlay Direct offers a variety of "Marketing & Awareness" Campaigns that include combinations of the E-blast placements, GFAs and SLAs.

  • Difference between campaign options: The larger the dollar amount (your budget) the larger the “Preferred Discount”. APD campaigns begin at $100 and up… very cost effective.

9. Submitting Campaign Information

  • Date & Type of Campaign:

GFA:

E-blast Top Banner Placement:

E-blast Top 2 Rows Placement:

E-blast Body Placement:

• Artist name to be listed: no more than 26 spaces

• APD URL Link:

• Genre: You may choose 2 Genre’s with no more than 28 spaces, including the formatted hyphens & spaces

• SLA & E-blast Body Artwork Specs: MUST be a jpeg sized 177x177 px

• E-blast Top & Bottom Banner Artwork Specs: MUST be a jpeg sized 630 x 175

px

• GFA Artwork Specs: MUST be a jpeg sized 630 x 225 px

  • Do not design below the 175 line or the bottom 50 px - This is where I

insert the Artist Name & Tagline

• Tagline: Cannot exceed 65 spaces - no quotation marks, ampersands,

etc…

• Do not use Name in the tagline

You will see examples of currently running GFAs & SLAs on the APD home & charts pages. AirPlayDirect.com & AirPlayDirect.com/charts

Format example for submitting your APD Campaign Information:

• Date & type of campaign:

GFA: July 7 − 20;

E-blast Top Banner Placement: July 7

E-blast Top 2 Rows Placement: July 14

E-blast Body Placement: July 21 & 28

• Artist name to be listed: Larry Cordle

• APD URL link: AirPlayDirect.com/larrycordle-givemejesus

• Genre: Gospel - Bluegrass

  • E-blast Top 2 Rows & Body Artwork: Attached

• E-blast Top Banner: Attached

• GFA Artwork: Attached

• Tagline: Something old, something new... something true!

Contact: Lynda Weingartz @ lynda@AirPlayDirect.com

About AirPlay Direct

AirPlay Direct is the premiere digital delivery / distribution company, brand and platform for engaging radio and airplay worldwide. AirPlay Direct is a professional B2B music business environment for artists, labels, publishing companies, radio promotion firms, PR / Media firms, etc.

AirPlay Direct currently has over 11,000 radio station members in 90+ countries and serves over 42,000 artist / label members globally on a daily basis. AirPlay Direct currently operates and services the largest global independent radio distribution network in the world with respect to Americana, Bluegrass, Folk, Blues, Alt. Country, Roots Music, etc. AirPlayDirect.com

About Collective Evolution


Collective Evolution is a boutique, high-end entertainment and media consulting firm. Our clients include recording artists, record labels, record producers, management companies and radio promotion / PR firms. We deliver creative consultative services and customized business solutions to our clients based upon their specific needs and goals.

APD GLOBAL E-BLAST, APD MARKETING & AWARENESS CAMPAIGNS

The best way to achieve exposure to our radio station members and begin growing your global radio distribution footprint and traction worldwide is through the various APD “Marketing & Awareness” Campaigns.

The APD Weekly Global Radio E-blast is distributed to 10,000+ APD radio station members in over 90 countries every Monday.

  • Is the most cost effective way to expose your brand and music to the APD radio member base.
  • Includes all genres of music.
  • The APD Weekly E-blast goes out to global radio each Monday with the deadline for submissions each Friday.
  • Going for Adds Banners (GFA) & Spotlight Artist Ads (SLA) run for 2 weeks on the APD home page, Artist & Radio Member login pages and the Global Radio Indicator Charts landing page.

The APD E-blast Artist Placement Options:

  • E-blast Top Banner
  • E-blast Top 2 Rows
  • E-blast Body
  • E-blast Bottom Banner

APD Marketing & Awareness Tips

  1. All APD “Marketing & Awareness” Campaigns automatically direct the APD radio members & the music industry to your Artist Profile Page.
  2. Include your APD Artist Profile link on all communications.
  3. Keep your Artist Profile Page current and up-to-date.
  4. Provide Songwriter credits and publishing information.
  5. Provide contact information at the top of the bio section.
  6. Present a Professional Bio... both a short bio and a long bio.
  7. Embed your best video in the bio section.
  8. When using an APD Marketing & Awareness Campaign, be sure to check, your tracking and respond to radio immediately.
  9. Be sure to reach out to radio with station ID’s, product giveaways, etc...
  10. List your songs in the APD Audio Player in the order you want radio & the music industry to listen.
  11. Use your Digital Press Kit (DPK) for all music business & industry related communications.
  12. Only radio downloads from your APD Artist Profile Page count towards charting on the APD Global Radio Indicator Charts.

For more information on pricing and how to maximize the APD “Marketing & Awareness” Campaigns to have further impact on promoting and exposing your music on AirPlay Direct via radio, contact: Lynda Weingartz @ lynda@AirPlayDirect.com

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